MIDO UNVEILS ITS RAINFLOWER COLLECTION
Launched in Singapore on 22 November 2018, the participative campaign #CreateYourMido invited Mido fans to create their dream Rainflower watch. Over 2 months, some 30,000 fans gave free rein to their creativity, trying out various combinations of case finishes, dials, precious stones and straps. Amongst the 2,418 different designs suggested, 4 models were chosen to make up the new, exclusively feminine Rainflower collection inspired by the ArtScience Museum in Singapore. Delicate and refined, Rainflower is perfectly in line with the Mido tradition thanks to its timeless design and architectural connections.