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2018 is a big date for Mido as this year marks its 100th anniversary. The brand wants everyone to join in the celebrations with #MyMidoBigDate, a large-scale interactive social media campaign. Every week, one entry will win one of the new Commander Big Date models launched to commemorate Mido’s 100th anniversary. Fitted with an exclusive automatic movement with a big date aperture based on the Caliber 80, the Commander Big Date models are made for special occasions.