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Mido x Parkour

Mido and Parkour athletes share a passion for architecture. The company and these masters of concrete also share the same core values of audacity, precision, and a constant quest for perfection. To take this association to new heights, Mido has launched a collaboration with three young Parkour sportsmen at the top of their game: the Australian Brodie Pawson, the Frenchman Thomas Mougne and the Mexican Ricardo Gonzalez Martinez. With a sturdy Multifort on their wrists, these three friends of the brand communicate their passion through photos and videos on their Instagram accounts, embodying Mido’s confidence in the future and its relationship with architecture.